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The JCH Blog - A right old collection of random musings...

Simple Strategies for Online Marketing

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In case you haven’t began to leverage the opportunities available on the Internet for your organization, you’re leaving a lot of money behind. Making use of Internet marketing strategies and methods, you can build up your business bigger than you ever considered, with customers around the globe. Here are a few excellent Internet marketing suggestions that should increase your business.

Social Media Marketing
When it comes to Internet marketing, use the power of social media to your advantage. Creating a page for your site or business on social media sites can drive a lot of visitors to your main site, and keep your visibility high. If you leverage social media, be sure to keep your content or posts fresh and relevant, so that fans keep you on their list.

Use social media as a way to publicize your site. Research different people in your industry and send them public messages, or better yet, try this: do a search for your keyword and answer any questions people have about it. They will likely follow you, and you will get a reputation for being an authority in your field.

Even if you’ve built the greatest website ever, it won’t promote itself. You’re going to have to make an effort to sell your website to potential customers, and give them a reason to visit. Use blogs, social media sites, and face-to-face contacts to attract more visitors to your site.

Facebook

Facebook is your friend. If you have a website or online presence for your business you also need to promote that site on Facebook. You can create a page that other people can “like”, and then link them to your official site through there. It will bring you a good deal of traffic that you may not have otherwise received.

Social networks have become a high priority for internet marketers because of the sheer volume of people who use them, especially Facebook. However, there are some do’s and don’ts you should follow to make the most of this marketing opportunity. Do post your real photo as a profile picture instead of logos, luxury items or other impersonal objects. Provide some personal information instead of just trying to promote your product. Talk about your interests, as well as your favorite sports, films and books, for example. (Don’t make it all business – although of course that is important as well.. but get the balance right). Let potential buyers see that you’re a real person, not an entity.

Twitter

Increase the amount of hits you get on your website link by posting it on different social media sites. Twitter is a great resource for this, especially because a tweet with your link can be re-tweeted by people around the world. The more hits you get on a link, the higher up it will travel on a results page.

If you set up a Twitter account to help you with your internet marketing, be sure to visit it often to see what people are saying. It is important that if anyone posts any complaints on there that you address it as quickly as possible because you do not want to make someone who is already upset wait. Know that you can right a wrong if you respond quickly and appropriately to an issue.

Use these tips to bring your Internet marketing to the next level. By increasing your Internet marketing efforts, you will see a rise in your profits. Marketing your business on the Internet will take your business where you want to go; all you have to do is set the destination.


New Dawn, New Day – Be Positive

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When you think about how quick news travels and how the world is getting smaller and smaller with the power of the internet, we at the Chamber have been thinking about the disasters, economic outlook we have all seen with our own eyes via the mass media and the incredible speed that information moves via the Internet and in the main its all doom and gloom!
So, we decided to do a bit of research and see what good news there is out there and spread the word of positivity!

Here is my positive news for this coming winter and into 2012:- IQ scores are rising all around the world. A modern car emits 95 per cent less carbon monoxide, nitrogen oxides and hydrocarbons than it did in the Seventies. Inequality is falling as poor countries such as India, Brazil and Botswana get rich faster than rich countries such as Britain, America and Japan.

So let’s put some other things in perspective with regard to the economy, because if you own a business, that is probably the most pressing issue on a weekday morning!

Today’s businesses are in pretty good shape. They are embracing the fact that good marketing is paramount to their business and the internet is the key to that growth. Emerging markets are also thriving with economises such as Brazil, India and China are growing at 6% annually and buying goods and services from the West. They are buying weapons’, pharmaceuticals, hi-tech electrical goods and services such as architectural knowledge, accountancy and logistical know how!

I have always been of the opinion that it is not Governments that improve the economy, stimulate growth, innovate and invent….It’s us that does that! The people of this great nation!At the South East London Chamber of Commerce we are constantly helping businesses grow, can we help you?

Call NOW 020 8317 3365 or
www.selondonchamber.org


SEO (Search Engine Optimisation)

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Search Engine Optimisation – is it REALLY THAT important to be on page One?

Yes.

Here’s why, and how….


Make the most of your Online Marketing

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The Internet is constantly changing, which means you should constantly change the ways you use it to market your products. To do that, you should be sure to keep track of new marketing tips and tricks. Here are some great pieces of advice that will help give your old Internet marketing techniques a boost.

An important tip regarding Internet marketing is to be sure that prices for goods that you offer not only are competitive, but also do not undercut the entire market. This is important, because you are partially responsible for the value of the product you sell. If you offer it at a lower cost, then others will follow, and you lessen the overall value.

All of your internet marketing efforts will be for nothing if your website doesn’t work. Before you open your virtual doors to the public, be sure that you’ve thoroughly tested your site to make sure it is usable. Nothing drives a potential customer away more quickly than a buggy web site.

Users like to feel like they are not being ignored and that they are very important to you, which is why it is important that you respond to any emails, comments, or message board posts in a timely manner. If you ignore your customers it is a sure way to lose business.

The Internet may help you reach a wide audience, but that doesn’t mean you shouldn’t change your techniques. Employing different tips and tricks will help your marketing remain fresh instead of feeling stale.


Making Mobile Marketing Work For You

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Even if you’re an experienced marketer, finding ways to reach mobile device users can be intimidating.

While some of your tried and tested methods will still work with mobile marketing, others will not get the results that you’re hoping for. This article will give you some tips that can help you to take full advantage of the power of mobile devices.

QR codes are the wave of the future when it comes to advertising. QR or quick response codes use an image that is scanned into a mobile device and hold a bit of information. Use QR codes to link mobile exclusive discount coupons or product information for your business.

You will have a tough choice in mobile marketing dealing with whether to go with mobile apps or mobile sites. You need to let the actual message choose its medium here. In other words, you should go with the flow with whatever works better with one method than the other. Don’t try to force it to go well the other way.

Here is another tip for those who wish to use qr codes for mobile marketing. When generating qr codes, be sure to use a free service. Make sure the service has tracking so you can know who scans your codes.

Know exactly what you want to offer your customers before you start out. Mobile marketing encompasses everything from simple text messaging to instant mobile coupons. Planning ahead on what you are going to offer them can make the actual implementation much easier than if you were indecisive in the long run.

Every day, more people are accessing the internet through their mobile devices. The time to reach out to these potential customers, is now.. All that’s left is to get started.

If you need any help or advice, just give us a call in the office!


Creating A Winning Email Marketing

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Email marketing is a powerful tool in today’s technology orientated, internet-based world. It can be used to interact with a customer base to increase profits, as well as gain new customers.

As powerful as the tool is, it can be easily misused. There is a very thin line between email marketing and spam…

The easier it is to subscribe to your email newsletter, the more subscribers you will have. If you have a physical store, ask your customers for their email address when they make a purchase. If you sell on a website, ask them for their address when they are ready to check out.

Design your marketing emails to be easily read on mobile devices, in addition to computers. An increasing number of people check their email messages using their mobiles. If the message is difficult to read on their phone, it is likely to be deleted without the content ever being read.

Allow people to re-join after a set period. You know from your own use of email, that sometimes you sign up for something and forget about it. Let your subscribers decide if they still want to receive your emails after a certain period. This way, you give your customers and clients even more control over their email, and that’s something your customers will respect you for.

Reflect current festivities with your email marketing messages. For example, you could have a theme focusing or referring to love at Valentine’s Day. Sending out content in tune with current holidays lets your readers know that your messages are up to date and not just old content being regurgitated by some server.

As stated before, in a world dominated by the internet, email marketing is a powerful tool. Though it can be used for good purposes, such as interacting with potential and current customers, it can be misused as well, taking on the form of spam. When you use email marketing, keep this in mind and your messages won’t end up in your recipient’s spam folder.


Networking needs patience & understanding = new business

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When JCH first joined the Bromley Chamber 6 or 7 years ago now, I really did not know what was in store for us. Personally, I was thinking that I would meet those old types of fuddy duddies, pin strip suits and bowler hats….how wrong was I?

I remember meeting Joy Besford who was the Marketing Manager at that time, who made me feel very welcome and the events always seemed to be buzzing. There was also a lot of media hype and discussions about networking around at this time and how to be successful at it, but I never really took much notice to be honest, I just wanted to meet people to find out about their business and how I might be able to help them gain more business through the services that we are able to offer. It was also great to meet business owners that shared the same problems as you and as the old saying goes, a problem shared is a problem solved!

Web design and the internet were in its infancy then, but you could tell that it was beginning to make an impact with business and as usual it was the USA that showed us the way forward and how to make the most of your website and actually get business from it!

We started to attend the lunch meetings on a regular basis and joined in and made many contacts that I still know today and who have since become friends, one of the first companies was CSB Logistics and Clive Barker who I knew from many years back, we also made contact with FLR Spectron and Peter Scott Wilds who has grown a great business over in Orpington.

When the Bromley Chamber eventually merged with Greenwich, Lewisham and Bexley you could feel that things were really starting to happen and it was then that we tendered for the new corporate Identity for The South East London Chamber of Commerce that we have today. Winning that was a big boost to JCH and to be honest we have never looked back!

There are many healthy relationships that we have forged over the years, which has brought us in touch with even more Chamber members, Clifton Consulting, BCS Parker, Libra Consulting, The Warren and Trans City Exhibitions to name but a few, the list goes on!

There is no doubt in my mind that belonging to the Chamber has helped my business grow through healthy business relationships and understanding business in general, but it does take time and effort on your behalf and as the old saying goes ‘You only take out what you put in’ We like to think that we have done just that.  I have always felt that as a Chamber we can all grow and gain more collectively and this next step in the development goes a long way to achieving just that.


Social Media Presentation

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Thank you to all those that attended the presentation I did for the South East London Chamber of Commerce on 14th November.

If you have any questions, please drop us a line.

If you would like to discuss your Social Media and Internet Marketing campaign.. please do give us a call, we’d love to hear from you

Call : 01689 856 357 Now!

Download the Powerpoint slides from Darrell Mott’s presentation to the South East London Chamber of Commerce.


How to ‘do’ social media…

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Stay one step ahead of Google with a little bit of help from the experts…

It’s no longer enough just to achieve a hit on your website – you now have to prove that you can convert that hit with a joined-up Internet Marketing campaign.

Google’s new ‘self-learning’ algorithms can spot the classic cheats and will downgrade your site if its keyword-heavy content seems rather too perfect.

“I’m on Facebook, I tweet once in a while; I get lots of website hits…why aren’t I number one?”

Take it from us, traffic through your site and dissemination of your content by others is what it takes to make you a success at online marketing.

What’s the bounce-rate on your site?  Do visitors click on and ‘bounce’ straight off again?

Do they ever ‘like’ or share your content?  Do your posts on twitter, Facebook, YouTube and Google+ point interest back to your website?

Research shows that sharing web content can generate 67% more leads per month!

Participation is the new buzz-word for online success.

Treat your internet marketing like a tide flowing to and from your site, fed by the other streams of your joined-up strategy…and every time a new wave breaks upon your shore, it brings something else that can benefit your business: a link, a contact; a new client.

The tricky bit is knowing when and how to post; where to target your social media effort to yield the best return.

That’s where JCH come in.  We advise you on what will work for your business, where you share and how you push the right traffic to your site to create those all-important conversions from passing visitor to regular client.

JCH are proficient in formulating and implementing interlinked online marketing campaigns to increase customer participation in your site, services and products.  Our proven marketing, design and online experience is the key to unlocking the potential of your business.


5 reasons Google will not like your blog…

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You’re not speaking your reader’s language

‘If I was looking for someone that does what I do, what searchable keywords would I use to find them?’

If you’re not using the right words to help you be found, then you’re not writing for your audience.

There are no keywords in your titles

If you do ‘restoration’ but nothing in your blog says so, don’t be surprised if you’re overlooked in listings.  Remember to include your keywords in all your titles and text as much as possible, without detracting from the theme of your blog.

You’re a bad housekeeper

Set up your blog to be attractive to Google.  Google’s ‘spiders’ can’t crawl across broken links or search ‘uncrawlable’ content like images, but love keyword-rich text and bullet-point lists.

Bear this in mind and keep your blog a spider-friendly place to be!

You don’t use social media

Google relies heavily on recommendation to decide whether your blog content is good.  It’s not enough for your Mum to say so, you need to actively promote your blog via social media and encourage your readers to do so too.  Tweeting a link to a blog post is a great way to introduce new readers.  Encourage comments too, they add fresh content and keep old posts ‘alive’ for longer.

You don’t link or share

Google loves links and relevant keywords linking to some of your other posts can work brilliantly.  Linking with other bloggers also attracts new visitors to your blog.  Encourage these links by inserting a ‘share’ button.  If readers like your content, they can then share it with their social media network, spreading awareness.