Monthly Archives: August 2014

If you don’t ask you don’t get….Peter Thomas – Purchasepoint MD Circa 1988…

August 14th, 2014 (No Comments)

There we were, sat in a meeting the other day with 3 directors of an SME discussing their marketing budget and working out the return on their investment (ROI).Naturally they were keen to know where they’d spent their money and how it was paying them back. We proceeded to discuss the last email campaign we […]