Monthly Archives: January 2013

What return should I get on my Marketing Investment?

January 20th, 2013 (No Comments)

This is always a difficult one to quantify, especially before a campaign. Return on marketing investment (ROMI) is the contribution attributable to marketing, divided by the marketing ‘invested’ or risked. ROMI is a relatively new metric. It is not like the other ‘return-on-investment’ metrics because marketing is not the same kind of investment. Instead of […]