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The JCH Blog - A right old collection of random musings...

Mass Email Marketing Services

in Marketing, Web Comments Off on Mass Email Marketing Services

Email Marketing can be a brilliant tool for sending out information to your customers at different times for different reasons – depending on your requirements. For example, some companies send out monthly Broadcasts to their current/potential customers to provide information on the company, latest news and projects.

We can tailor an Email Marketing Package for your individual requirements to benefit your company.

You will be able to send out attractive, HTML emails to your mailing list and provide information linking through to your website to inform potential customers about your company. Even better than this, afterwards you can then track the email, take a look at who actually opened the email, look at who clicked on the links in your email and have your sales executives contact them to follow up from the email.


Latest Google Update

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Google Hummingbird

Google Hummingbird

We like to keep you updated with what’s going on in the internet marketing world, and so here we are with the latest development from Google which is what they are calling Hummingbird.
As we’ve said before, Google changes their algorithm on average more than once a day. These are tweaks, tests and changes – it’s not every day they make a major change. It appears Hummingbird is a major change.
It furthermore appears, that Google have rolled this out over the last month, whilst not alluding to any of the modifications to the algorithm.
This change is indeed a major one which could have an impact on traffic to websites, in a big way. In fact Amit Singhal, a  senior vice president with Google calls it the most significant change since what they called ‘caffeine’ around three years ago.
Of course any changes to Google’s algorithm which impacts on SEO and the Search Engine Rankings can and does have major ramifications for many companies, as Google directs so much of the Internet’s traffic. Ironically the price of Google ads could increase if the impact of Hummingbird finds that websites who’s rankings are affected by the update feel the need to buy their marketing in the form of pay per click.
Apparently, Hummingbird is all about semantics, and the way that we now search for things within the search engines. No longer do we put one or two word ‘keywords’ but we search semantically. In other words we put in longer search stings, in the form of questions rather than just keywords.
It follows, when more people are using smart phones to access the internet, and that often search requests are made verbally, spoken into a mobile phone ‘virtual assistant’. ‘Where can I find a company to service a  3 series BMW in London?’ Rather than ‘BMW Service London’

 

Helpful or not? The jury is out, but according to Singhal, “we want to keep getting better at helping you make the most of your life,”   A grandiose statement indeed, and well;  that remains to be seen!

Keywords Search Queries and Google

in Search Engines, Web Comments Off on Keywords Search Queries and Google
 Keywords, search queries and Google

Keywords, search queries and Google

As many people are aware, Google recently announced Hummingbird, a new ‘semantic’ based algorithm. It was the biggest single change to its famous algorithms for over 10 years, and many say has been brought in to cater for the increasing use of searching using mobile phones, (to actually cope with people speaking their requirements into their phones – and into Google search).
 
So What Has Changed?
Let’s Look At The Traditional Search Query First:
The traditional search in Google may look something like this:
– You put “golf clubs” into the Google search box..
From Google’s perspective however, the following needs to be taken into consideration:
·         Is someone looking to join a golf club?
·         Is someone looking to buy a golf club?
·         Is someone looking to visit a golf club?
·         Does someone want a list of golf clubs?
You get the point.. Obviously there are many more variations and it’s difficult to know what the user is actually looking for here.. The search is said to be  the explicit aspect of a search query.. (the old way where the user explicitly states what they are looking for).
The other side of the same coin is called the implicit aspect of the query (that is the stuff the user doesn’t provide consciously) it would come from information that Google could (and do) glean without us knowing about it.. (e.g. location,  IP address, connection speed, device etc.. there are many more.)
The implicit aspect refers to the CONTEXT of our search.. Which now gives Google a better chance of getting our query right.. This in addition to further contextual data that Google could pick up,
So we have learned that Google then returns my results based on my Explicit AND the Implicit details:
·         Google has used my implicit search details to show me results that it thinks I want to see.
·         Despite making no conscious effort to provide this information, Google knows where I am.
·         That is implicit search and it means that the keyword is no longer at the centre of the search.
·         It means that a local golf club can appear in a vastly elevated position for an ultra competitive search term, based on the data Google analyse.
·         It means that measuring rankings is a wild goose chase (more than it was already).
·         I might be seeing one result, you may be seeing something completely different.
This Is What Has Changed:
 
We need to stop looking at random keywords and start thinking about the context of the search queries.
In other words we need to be concentrating on what the user is actually looking for, rather than second guessing all the different ways they could say it.
We need to stop using the term keyword as much as we can, and look at focusing on our business goals, not be blinded by the randomness that a keyword position offers.. the keyword is not a definer of success.
What Should My Goals Be Then, If Not Keyword Rankings?
Goals might look like this:
Increase overall website traffic by 15%
Increase new visitor % from 20 – 25%
Increase conversion rates from 54% – 63%
Those goals define a successful progression of a site.
SO YOU NOW WANT TO SAY – “BUT WE HAVE TO RANK!!!”
 
I’ll  then politely ask if the keyword is the most important thing for me to report on, then why ?
The answer is usually because that’s how you tell if your site is ranking, or  if your “SEO is working.”  (That I’m doing my “job”) But the above goals when being achieved, should do just that, shouldn’t they?
Actually, websites sites rank in Google for many reasons.  The keyword phrase is only a part of the jigsaw. We need to:
Define our customers’ requirements
Make a page or site in order to fulfil that need, as best as we possibly can. (CONTENT)
Then optimise that page to be the best it can be, based on the content.
Think about this..->  there are hundreds of variations of keywords for any one singular subject. Your focus needs to be on that subject and producing content that fulfills the customers’ needs. It shouldn’t be on just one or two of the multiple number of keywords that are possible.
The two major factors in ranking that you can have an effect on are related to the target page. Having relevant content and strengthening the page are what you/we should be focused on as a search marketer.
If you look at the highest correlated factors to ranking from the 2013 Ranking Factors Survey. All of the top factors are page-related. Content (relevant content that is about the subject, answers the query that the user or potential customer has) is king.
Producing and then promoting that content is the key to success.. on and off line.

Latest Google Update

in Search Engines, Web Development Comments Off on Latest Google Update

Google Hummingbird
We like to keep you updated with what’s going on in the internet marketing world, and so here we are with the latest development from Google which is what they are calling Hummingbird.
As we’ve said before, Google changes their algorithm on average more than once a day. These are tweaks, tests and changes – it’s not every day they make a major change. It appears Hummingbird is a major change. It furthermore appears, that Google have rolled this out over the last month, whilst not alluding to any of the modifications to the algorithm. This change is indeed a major one which could have an impact on traffic to websites, in a big way. In fact Amit Singhal, a  senior vice president with Google calls it the most significant change since what they called ‘caffeine’ around three years ago. Of course any changes to Google’s algorithm which impacts on SEO and the Search Engine Rankings can and does have major ramifications for many companies, as Google directs so much of the Internet’s traffic. Ironically the price of Google ads could increase if the impact of Hummingbird finds that websites who’s rankings are affected by the update feel the need to buy their marketing in the form of pay per click.
Apparently, Hummingbird is all about semantics, and the way that we now search for things within the search engines. No longer do we put one or two word ‘keywords’ but we search semantically. In other words we put in longer search stings, in the form of questions rather than just keywords.
It follows, when more people are using smart phones to access the internet, and that often search requests are made verbally, spoken into a mobile phone ‘virtual assistant’. ‘Where can I find a company to service a  3 series BMW in London?’ Rather than ‘BMW Service London’
Helpful or not? The jury is out, but according to Singhal, “we want to keep getting better at helping you make the most of your life,”   A grandiose statement indeed, and well;  that remains to be seen!


Mobile Marketing:Tips For Beginners

in Marketing Comments Off on Mobile Marketing:Tips For Beginners
Mobile Marketing: Tips For Beginners

Examine your knowledge of mobile marketing. Have you created your own personal marketing plan? Would you like to improve your current one? Are your tools helping your business or hurting it? Are you certain you have a proper application in place for your plan? If you cannot answer these questions confidently, look at the tips below.

Do not randomly message your clients. Ensure that your message is relevant each time you actually do message them. Mobile marketing has been known to fail when businesses become too casual with their text messages. Your customers expect useful information from you, not the sort of funny texts a friend would send them.

Investing cash may be the best way for you to optimise your site for this kind of marketing. It can be hard to make an attractive mobile site that appeals to all platforms. Have a qualified professional design your mobile site if you want it to work perfectly. (call us for more information; we can help you here)

A standalone platform for mobile devices needs to have a home base. Your goal should always be to drive visitors to your home base or remain in contact with others who frequent your home base. (It is a terrible idea to base your business around your mobile platform solely).

Make sure you know how mobiles operate, and plan your sites and messages accordingly. Don’t confine yourself to your own phone. Your customers use many different brands and models so get out and try every type of device you can get your hands on.

Attempting to go viral is always a good idea and can help your ad reach its maximum potential. If it works correctly, the ad will be shared with friends, who will share it with theirs, and so on, increasing your reach every time.

There are many free apps you can give away to customers, but it’s also not that difficult to create your own apps. You could create an application specific to your business and up the results of your mobile marketing efforts. Your application could offer a number of features. (We can also help here)

The most successful mobile marketers at some point started small, and over time implemented bigger and better strategies. This is an excellent way to handle your own approach. Start with text marketing, then video marketing and finally go for mobile social media marketing. Make use of all the tools you have available.

 

You could get more exposure by creating mobile apps. Make sure you offer apps that your customers would find useful. If your app doesn’t have that obvious usefulness, customers won’t download it and it won’t help your business at all. 

Don’t add SMS to a mobile marketing campaign unless you are willing to be totally honest with your customers about how many texts will be sent. Don’t ever send texts to anyone unless they have specifically opted-in for that service. Text messages can become annoying due to notifications. It can annoy people and feel intrusive. For these reasons, you must make certain that your SMS marketing plan includes only those customers who have opted in. You must also be certain to send only the number of texts you have agreed to monthly. If you are trying to get customers to trust you, just be honest!


New Photography service

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Studio Specification:

  • Flexible Studio space, 8 metres by 3 metres, ideal for portraiture and product photography
  • Secure and discrete location with complete commercial privacy
  • Bowens High Glide System, all lights on overhead gantry with Pantograph lifts
  • Six Elinchrom BX500 Ri flash units with full Skyport remote control
  • Full range of light modifiers
  • Range of Backdrops roll mounted on back wall
  • Studio can also be set up for natural light sessions in conservatory end
  • Range of shop dummies can be used for lighting setup prior to clients arrival
  • Limited range of props and seating
  • Underfloor heating

What return should I get on my Marketing Investment?

in Marketing Comments Off on What return should I get on my Marketing Investment?

This is always a difficult one to quantify, especially before a campaign.
Return on marketing investment (ROMI) is the contribution attributable to marketing, divided by the marketing ‘invested’ or risked. ROMI is a relatively new metric. It is not like the other ‘return-on-investment’ metrics because marketing is not the same kind of investment. Instead of moneys that are ‘tied’ up in plants and inventories, marketing funds are typically ‘risked.’ Marketing spending is typically expensed in the current period. The idea of measuring the market’s response in terms of sales and profits is not new, but terms such as marketing ROI and ROMI are used more frequently now than in past periods. Usually, marketing spending will be deemed as justified if the ROMI is positive.

In a survey by Marketing Weekly (Oct 2012) of nearly 200 senior marketing managers, nearly 75% responded that they found the ROMI metric very useful & normally accounted for varying degrees of success.
Our suggested term “ROMO” is for Return-On-Marketing-Objective, to reflect the idea that marketing campaigns may have a range of objectives, where the return is not immediate sales or profits. For example, a marketing campaign may aim to change the perception of a brand.

However, it is often unclear exactly what it means to ‘show a return’ on marketing investment. “Certainly, marketing spending is not an ‘investment’ in the usual sense of the word. There is usually no tangible asset and often not even a predictable (quantifiable) result to show for the spending, but marketers still want to emphasize that their activities contribute to financial health. Some might argue that marketing should be considered an expense and the focus should be on whether it is a necessary expense. Marketers believe that many of their activities generate lasting results and therefore should be considered ‘investments’ in the future of the business.
Now having said all of the above, we’re not ducking the issue here, but all I would say is that you should always monitor your clients’ communication over any campaign period. PLUS, make sure that they ask where potential business has come from, for instance a major client of ours knows for certain that his new Chinese’s customer from last November 2012 came as a direct result of searching the internet and now spends over £11K with them per month.


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