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The JCH Blog - A right old collection of random musings...

Make the most of your Online Marketing

in Marketing, Web, Web Development Comments Off on Make the most of your Online Marketing

The Internet is constantly changing, which means you should constantly change the ways you use it to market your products. To do that, you should be sure to keep track of new marketing tips and tricks. Here are some great pieces of advice that will help give your old Internet marketing techniques a boost.

An important tip regarding Internet marketing is to be sure that prices for goods that you offer not only are competitive, but also do not undercut the entire market. This is important, because you are partially responsible for the value of the product you sell. If you offer it at a lower cost, then others will follow, and you lessen the overall value.

All of your internet marketing efforts will be for nothing if your website doesn’t work. Before you open your virtual doors to the public, be sure that you’ve thoroughly tested your site to make sure it is usable. Nothing drives a potential customer away more quickly than a buggy web site.

Users like to feel like they are not being ignored and that they are very important to you, which is why it is important that you respond to any emails, comments, or message board posts in a timely manner. If you ignore your customers it is a sure way to lose business.

The Internet may help you reach a wide audience, but that doesn’t mean you shouldn’t change your techniques. Employing different tips and tricks will help your marketing remain fresh instead of feeling stale.


Social Media Presentation

in Search Engines, Web Development Comments Off on Social Media Presentation

Thank you to all those that attended the presentation I did for the South East London Chamber of Commerce on 14th November.

If you have any questions, please drop us a line.

If you would like to discuss your Social Media and Internet Marketing campaign.. please do give us a call, we’d love to hear from you

Call : 01689 856 357 Now!

Download the Powerpoint slides from Darrell Mott’s presentation to the South East London Chamber of Commerce.


5 reasons Google will not like your blog…

in Web, Web Development Comments Off on 5 reasons Google will not like your blog…

You’re not speaking your reader’s language

‘If I was looking for someone that does what I do, what searchable keywords would I use to find them?’

If you’re not using the right words to help you be found, then you’re not writing for your audience.

There are no keywords in your titles

If you do ‘restoration’ but nothing in your blog says so, don’t be surprised if you’re overlooked in listings.  Remember to include your keywords in all your titles and text as much as possible, without detracting from the theme of your blog.

You’re a bad housekeeper

Set up your blog to be attractive to Google.  Google’s ‘spiders’ can’t crawl across broken links or search ‘uncrawlable’ content like images, but love keyword-rich text and bullet-point lists.

Bear this in mind and keep your blog a spider-friendly place to be!

You don’t use social media

Google relies heavily on recommendation to decide whether your blog content is good.  It’s not enough for your Mum to say so, you need to actively promote your blog via social media and encourage your readers to do so too.  Tweeting a link to a blog post is a great way to introduce new readers.  Encourage comments too, they add fresh content and keep old posts ‘alive’ for longer.

You don’t link or share

Google loves links and relevant keywords linking to some of your other posts can work brilliantly.  Linking with other bloggers also attracts new visitors to your blog.  Encourage these links by inserting a ‘share’ button.  If readers like your content, they can then share it with their social media network, spreading awareness.

 


10 reasons why Google will love your website….

in Search Engines, Web, Web Development Comments Off on 10 reasons why Google will love your website….

You’ve got a relevant website name

If possible, choose a domain name that incorporates the most important keywords for your business.  It seems obvious, but is sometimes difficult to achieve if someone else has got there first!

You’ve got keyword-rich text

Remember that the main function of the text on your site is to impart information to visitors.  The skill lies in incorporating the keywords without detracting from your message.  Remember that Google’s not your customer; it’s the person reading your site you need to impress.

You encourage Likes and Links

Google’s geeks quite rightly think that other people singing the praises of your website carries more weight than you singing your own!

For that reason, don’t ignore ‘Likes’ or refuse all inbound links – they act as valuable recommendations for your site.

You have video clips

Your website is your virtual shop window, so a demonstration of your wares can often be very attractive to visitors.  Research shows that you are a great deal more likely to get visits to your site when you include video – and visitors are much more likely to stick around longer with a good movie to watch!

You write Blogs and Articles

Google responds well to this type of content because it is updated regularly.  Put a blog on your website and ensure you keep the content fresh to keep Google returning to it again and again.  Remember to make your blog as relevant to the rest of your site as possible…then Google will list your blog posts, bringing traffic to the main part of your site.

Your pages load FAST!

Google now uses a tool called ‘Caffeine’, which tests the loading speed of pages.  If your site is too complex and takes ages to load, Google will have finished its coffee and moved on; unfortunately, your visitors will have too!

You’ve got ‘crawlable’ content

Search engine spiders love text and ‘crawl’ through it to decide how to list your pages.  However, these spiders can’t read images, video, audio files or flash.

Don’t compromise the design of your site to please Google, but bear in mind that a flash-animated site with minimal text will be hard to search and list.

You have keyword-rich page names and titles

Page names tell Google the content of your page, so the more relevant you can make them, the better.  Similarly, the page title will be displayed to site visitors, so needs to succinctly and accurately describe the content.

You’ve completed your keywords meta-tags

You should include your most common keywords here.  Try to always think of the keywords you would use if trying to track down the service/product you provide, it is best to use a maximum of 10 keywords or phrases in this area.

You’ve completed your description meta-tags

These tags are normally a maximum of 160 characters in length and should describe your page content, so should always include your page-relevant keywords.  Make sure that these are an accurate representation of the page content.


Latest Google Update

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Google Hummingbird

Google Hummingbird

We like to keep you updated with what’s going on in the internet marketing world, and so here we are with the latest development from Google which is what they are calling Hummingbird.
As we’ve said before, Google changes their algorithm on average more than once a day. These are tweaks, tests and changes – it’s not every day they make a major change. It appears Hummingbird is a major change.
It furthermore appears, that Google have rolled this out over the last month, whilst not alluding to any of the modifications to the algorithm.
This change is indeed a major one which could have an impact on traffic to websites, in a big way. In fact Amit Singhal, a  senior vice president with Google calls it the most significant change since what they called ‘caffeine’ around three years ago.
Of course any changes to Google’s algorithm which impacts on SEO and the Search Engine Rankings can and does have major ramifications for many companies, as Google directs so much of the Internet’s traffic. Ironically the price of Google ads could increase if the impact of Hummingbird finds that websites who’s rankings are affected by the update feel the need to buy their marketing in the form of pay per click.
Apparently, Hummingbird is all about semantics, and the way that we now search for things within the search engines. No longer do we put one or two word ‘keywords’ but we search semantically. In other words we put in longer search stings, in the form of questions rather than just keywords.
It follows, when more people are using smart phones to access the internet, and that often search requests are made verbally, spoken into a mobile phone ‘virtual assistant’. ‘Where can I find a company to service a  3 series BMW in London?’ Rather than ‘BMW Service London’

 

Helpful or not? The jury is out, but according to Singhal, “we want to keep getting better at helping you make the most of your life,”   A grandiose statement indeed, and well;  that remains to be seen!

Latest Google Update

in Search Engines, Web Development Comments Off on Latest Google Update

Google Hummingbird
We like to keep you updated with what’s going on in the internet marketing world, and so here we are with the latest development from Google which is what they are calling Hummingbird.
As we’ve said before, Google changes their algorithm on average more than once a day. These are tweaks, tests and changes – it’s not every day they make a major change. It appears Hummingbird is a major change. It furthermore appears, that Google have rolled this out over the last month, whilst not alluding to any of the modifications to the algorithm. This change is indeed a major one which could have an impact on traffic to websites, in a big way. In fact Amit Singhal, a  senior vice president with Google calls it the most significant change since what they called ‘caffeine’ around three years ago. Of course any changes to Google’s algorithm which impacts on SEO and the Search Engine Rankings can and does have major ramifications for many companies, as Google directs so much of the Internet’s traffic. Ironically the price of Google ads could increase if the impact of Hummingbird finds that websites who’s rankings are affected by the update feel the need to buy their marketing in the form of pay per click.
Apparently, Hummingbird is all about semantics, and the way that we now search for things within the search engines. No longer do we put one or two word ‘keywords’ but we search semantically. In other words we put in longer search stings, in the form of questions rather than just keywords.
It follows, when more people are using smart phones to access the internet, and that often search requests are made verbally, spoken into a mobile phone ‘virtual assistant’. ‘Where can I find a company to service a  3 series BMW in London?’ Rather than ‘BMW Service London’
Helpful or not? The jury is out, but according to Singhal, “we want to keep getting better at helping you make the most of your life,”   A grandiose statement indeed, and well;  that remains to be seen!