You’ve got a relevant website name
If possible, choose a domain name that incorporates the most important keywords for your business. It seems obvious, but is sometimes difficult to achieve if someone else has got there first!
You’ve got keyword-rich text
Remember that the main function of the text on your site is to impart information to visitors. The skill lies in incorporating the keywords without detracting from your message. Remember that Google’s not your customer; it’s the person reading your site you need to impress.
You encourage Likes and Links
Google’s geeks quite rightly think that other people singing the praises of your website carries more weight than you singing your own!
For that reason, don’t ignore ‘Likes’ or refuse all inbound links – they act as valuable recommendations for your site.
You have video clips
Your website is your virtual shop window, so a demonstration of your wares can often be very attractive to visitors. Research shows that you are a great deal more likely to get visits to your site when you include video – and visitors are much more likely to stick around longer with a good movie to watch!
You write Blogs and Articles
Google responds well to this type of content because it is updated regularly. Put a blog on your website and ensure you keep the content fresh to keep Google returning to it again and again. Remember to make your blog as relevant to the rest of your site as possible…then Google will list your blog posts, bringing traffic to the main part of your site.
Your pages load FAST!
Google now uses a tool called ‘Caffeine’, which tests the loading speed of pages. If your site is too complex and takes ages to load, Google will have finished its coffee and moved on; unfortunately, your visitors will have too!
You’ve got ‘crawlable’ content
Search engine spiders love text and ‘crawl’ through it to decide how to list your pages. However, these spiders can’t read images, video, audio files or flash.
Don’t compromise the design of your site to please Google, but bear in mind that a flash-animated site with minimal text will be hard to search and list.
You have keyword-rich page names and titles
Page names tell Google the content of your page, so the more relevant you can make them, the better. Similarly, the page title will be displayed to site visitors, so needs to succinctly and accurately describe the content.
You’ve completed your keywords meta-tags
You should include your most common keywords here. Try to always think of the keywords you would use if trying to track down the service/product you provide, it is best to use a maximum of 10 keywords or phrases in this area.
You’ve completed your description meta-tags
These tags are normally a maximum of 160 characters in length and should describe your page content, so should always include your page-relevant keywords. Make sure that these are an accurate representation of the page content.